Write good titles. Put keywords first and branding at the end. Make sure they are compelling titles. The video title itself should be somewhat unique and more importantly be relevant, and should contain your primary keyword/phrase first. You could have the word “video” also contained within the title, since it is commonly searched for in […]
Out-sourcing — or off shore hiring at a (possibly) lower cost — has been a dilemma for social conscious Americans. Are we losing jobs to other countries. Giant corporations don’t care. Occasionally I get cold-called by someone looking for work. Statistically, I receive more calls from internationals than by home-made Americans. Ten years ago I […]
Getting to Page One I just met with an SEO guy this morning about his SEO services. The general guide is that you pay a set-up fee, a monthly charge (ONLY if you get on page one) and a service contract for one year. This will cost about $1K-$2K/year. SEO is a full time job. […]
Big, Bold and Beautiful Banners, Signs, and Backdrops If you’re going to do it – do it big. The elements should be interesting yet simple. Typography should be minimal and to the point. Images and photography should be nothing less than superior. Large graphics should draw attention and invite the reader in. Placement of design […]
New to Websites? This article is for people who are new to — or about to buy — a website. Several times a month I get a call for someone wanting a website who is absolutely in the dark on how to buy – or -build – a website. I’m finding people, who have lost […]
A web site is a very important part of a company’s presence, for those that are well established or for start-ups. A website is an efficient and cost-effective way to market products and services, and a professional web designer will excel at marketing on the Internet. The design of a site is essential to prevent […]
A logo is a graphical element, a brand is knowledge about a company or product. As with a branded calf and the ranch it’s from, we start to identify products (the calf) with the owner (the ranch). What we think about the products: are they good looking, do the taste good, do they make us feel […]
Present your business in the best light Often thought, creating a brand: put a logo on everything, using the same colors, use the same “look”. It’s not creating a big shell of an ego – so to say. It’s putting yourself out there in an etheric way – the subtle body – sending out a […]
Anyone who has a bit of computer savvy can build a website. There are many easy to use applications that come with web hosting services. However if you don’t know where to start you should consult a professional. Many people fall for the do-it-yourself sites advertised on TV, but this can be misleading. Eventually what […]
QR codes have been used in Japan for several years and more recently in America. The square bar codes are scanned by smart phones (using an ap such as ConnectMe) and will automatically import contact info, a phone number, a social networking direct, or a link to a web site. A QR code may have […]
